There are so many SEO agencies around and from experience I will discuss some of the tricks they play.
Starting the deal:
At the start of the SEO deal you need to be very careful what you sign up for. An SEO sales person will normally do the sale by signing SEO contract with you. You should be aware of terms of services and responsibilities assigned. e.g. who will develop the new web pages, who will write the content of pages, who will optimize the web pages and how many pages will be optimised, will you give the SEO Company the access to the web server? Payment details, keywords and so on.
#1 ranking guarantee:
Many SEO companies will trick you by advising you "we will guarantee you #1 position on Google". This guarantee is the most misleading of all. If any SEO agency guarantees you #1 position on Google then you should instantly ask them how much control you have over Google algorithm. They will simply know you are not the person to be misled because you have done your home work. The search engine always changes algorithm and at any time the best SEO Company in the country will be caught by this change and your ranking will be instantly affected. This means it may drop or certain occasion may climb. Google advises the business community not to trust an SEO company that guarantee you #1 position as this is basically mean the SEO company know someone inside Google who gives away Google secrets. A legitimate Guarantee will be such as increase the number of visitors. Or increase in the enquiries.
Negotiating & reducing the prices:
When you meet up with an SEO sales person you should not try to reduce their fees as the SEO Company usually recommend the best deal for you, unless the deal seams to be too expensive in this case you will need to compare this deal with other companies deal. If you negotiate to obtain the package with lower fess few thinks that you do not want will happened including:
? Lack of performance
? lower quality optimization
What I mean by lack of performance is the SEO agency will not give you the best optimization practices by completing only partial of the promised package as the SEO agency will need to makeup for the price reduction. The SEO Agency will simply advise you this activity is completed and you will never know that it was completed. e.g. important link building strategies is to list your website on the Yahoo director this will be charge $USD300.00 a review fee. The SEO agency can simply say we have submitted your site to Yahoo director and it was rejected.
Lower quality optimization mean to rank high the SEO Company may reduce the number of external links to reduce the cost of your project. To make up for an equivalent of SEO ranking is to increase the keyword density and injecting too many keywords such as H1 & H2. Into your web pages e.g. if your company name is called ABC PTY, they will use H1 heading " Keyword 1". This practice will make your website look confusing as the visitor may think your company name is "keyword 1".
Stopping the agreed payment:
My personal advice is to never ever stop the agreed payment. The SEO Company work too hard on your project if you stop paying them they can do any of the following:
? Remove your entire website from Google index (your website will simply disappear from Google).
? Remove the optimised website and replace it with old non optimised website
? Remove your website from the server
? Install viruses in your website server
In conclusion I advise you to be careful on what SEO deal you take and keep paying the agreed fees. This will keep you away from SEO agencies tricks.
Sargon Odisho
Principal of Search Engine Pro
The leading firm for searchenginepro.com.au SEO Agency, seoservicessydney.com.au SEO Services Sydney
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