Content is the Name of the Game

In today's internet and technology driven landscape, the name of the game when it comes to your home based business is "Content". The more of it you can create, the better chance you have of branding yourself an expert in your particular niche.

Content doesn't lie, and once it has proliferated the internet landscape it can't be taken back. But the conundrum that many new people to the home based business industry face, is the lack of ability to create content. And let's face the facts, you have no business unless the internet is an integral part of your strategy, and in order to be effective within this medium you must become proficient in content creation. Now back to this conundrum, many people through no fault of their own, couldn't write effectively if their life depended on it. So the question now becomes, "Do I learn how to create content myself, or do I outsource it to those that are proficient in that area?"

The latter might not be as difficult or as expensive a notion as many would think. And when you consider the constant advancements and changes of how search engines index and collect information, with the emphasis on unique, original, value added content, the onus is now on you to create content that will add value to the internet landscape and the home based business industry. So the easiest solution is to in fact outsource at least some of your content creation, if you can create effective content yourself.

There is a huge pot of global prospects to help you create content, websites like elance.com have helped to connect business owners with individuals that offer a variety of services like website development and content creation, many times these individuals offer their services for very affordable costs. So don't think you need to sell the farm to hire some big wig Madison Ave agency to create content for your home based business.

Why such emphasis on content creation when it comes to your home based business? Well number one, it helps to secure your space in this vast medium we call the internet. Information and content are the very foundations upon which the internet was built, so it would only serve you positively to contribute to that foundation. Think of content as your calling card, as a way to be recognized and a way to generate interest in your business and yourself. Articles, press releases, audio, video, blogs, newsletters, websites, ebooks, reports, are all forms of content, that will help to secure your place, and assist individuals that have an interest in what your offering find you.

The search engines absolutely love content, and gobble it up like a Hoover vaccum. And as soon as you create new content the engines and directories absorb it even faster. Content creation should be a launching point for and kind of SEO strategy, and a method to generating prospects for free. I myself always loved to write, even as an 11 year old kid I was utilizing my imagination and writing short stories that my teachers and kids loved! So for me, content creation comes naturally, and writing is a passion of mine.

One important question is can someone learn how to become proficient at creating good content? Sure they can, I've seen it happen many times. It all starts with that old cliché, "Practice"! Learning things like writing ad copy, or writing newsletters and emails can go a long way in you becoming an expert in creating your own content. Start by writing one piece at a time, have a friend or associate critique it for you, make revisions based on the feedback you receive, and then write another piece. Listen you don't have to be a literary expert here, and English doesn't have to be your first major, as long as you can carefully display your thoughts so others can understand it when you write, your home free. Start with a guide if you have to, and break down points you'd like to address in the order that you would like to address them. And start with a niche, topic, or subject, that your passionate about that way you can write from the heart and the content will flow.

Content creation is THE fastest way to get your name out there, and position yourself as an expert in the marketplace. People only like to do business with those that are perceived as experts in there particular fields. Try this, focus in on the niche or area you'd like to target. If you have gotten started with a new business opportunity, then focus on the product or effective strategies that will help others build a business. Create a blog focusing on that niche, and write one blog post every single day, write one article every day and submit it to the article directories, and write one press release every day and submit that as well. There are great software programs available that will help you in the submission process, try this process for 30 days straight, and you'd be shocked at the footprints you leave all across the internet because of the creation of so much content.

It's these footprints that will carve out a space for you in your niche, and help to position you as an expert and someone people will want to business with, like I said before the content doesn't lie.

Michael Thompson is a trainer and consultant, and has been operating his home based marketing business full time for 5 years. He offers training and an opportunity to earn consistent profits from home ([michaelthompsonjr.com])