Every 6 seconds another "Baby Boomer" is retiring. This is a major consumer-driven market shift that will continue to happen for the next 2 to 3 decades. This phenomenon is beginning to affect several major industries like Government and Health Care.
One of the major industries seeing tremendous growth has the distinction of being one of the largest industries on the planet already. Travel, a whopping $7 trillion/year industry, is expected to double in only a few short years. This makes sense if you think about it. What do most people say they would do if given the freedom of time and money? Travel...Travel...Travel.
We are in the midst of another market shift as well. This of course is the full throttle stampede into the information technology age, to include mobile devices and the Internet. Actually purchasing products and services online has become second nature to millions of consumers and businesses alike. Think back when you made your first online purchase; were you a bit nervous? Now think about all the transactions you've made online in just the last month?
These two major trends have collided. It is estimated that more than 80% of all travel is now booked online. It's no secret that a multitude of brick-n-mortar travel agencies no longer exist. Home-based referring travel agents are taking full advantage of the changing marketplace. To coin an often overused phrase, "They are at the right place at the right time".
When looking at starting your own home business, many experts believe it's best to position yourself at the leading edge of a large, rapidly growing industry. If the consumer is buying "it" anyway, why not buy "it" from you? This is of course assuming you can deliver the same product(s) at real competitive prices.
More often than not, people fall into the rut of selling products or services that consumers don't even know they need. Or, in some cases, the consumer is already buying them from someone else and you need to convince them why your "much more expensive" products are better. In this situation, the marketer is creating the "demand", not the consumer.
It requires a lot less effort to align yourself with products/services that consumers are already demanding, provide competitive prices and your personal service. This is the way of the smart home business owner.
Curtis Reznicek operates a successful home based travel business. His background ranges from 10 years spent in the U.S. Army to being a high school technology instructor for 8 years where he also coached basketball. His current travel business is booming with no slow down in sight. He's currently looking to mentor others with a desire to be successful in their own business. Visit his website at [WranglerTravel.com]
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