The digital world is ever expanding and so is its marketplace. Consider this statistic from the U.S. Census Bureau, E-commerce sales went from $44.8 billion to $126.7 billion in the five year period from 2002 - 2007. The retail on-line sales figure for 2009 is $130 billion, keeping pace with the previous year despite the worse recession to hit the country in decades.
The digital marketplace shows no signs of slowing down either. Forecasts continue to show growth expectations. In fact, a recent report in Internet Retailer shows that books and magazines sales grew by 12%, followed by computer software (excluding PC games) 7%; sports and fitness 6%; jewelry and watches 4%; video games, consoles and accessories 3%; consumer electronics 3%; and computers, peripherals and PDAs 1%.
What does this mean for the average on-line marketer? It means your piece of the pie could grow. The internet is still growing in leaps and bounds, but you have to pick your primary market carefully. Niche markets showed steady improvement in sales and are a good place to start an marketing.educationeasy.net online marketing business.
Niche markets with Growth Potential
In addition to the markets listed above, including, but not limited to books, computer software, and sports and fitness, one of the largest growing niche markets is in health care. Again statistics point to an opportunity waiting to be taken. Only 60% of companies offer health insurance plans for their work force. Fact is internet marketers have turned to selling health care products in astounding numbers, some backed by legends in the financial world, but few actually offer health insurance through MLM campaigns or marketing.educationeasy.net online marketing venues.
Go Green
This niche market is in its infancy. Green products include roofing, linens, diamonds, building materials, power, plants, and just about anything you can think of that is made and designed to lessen negative impacts on the ecology. Pick a niche product with Green Seal Approval and key to it.
On-line marketers should also consider marketing.educationeasy.net affiliate programs with solid backgrounds in sales and support. Beware of the scam artists though, as some of these niche market promoters make promises, develop fictitious people to drive sales through deceit and deception, and are only in the game to take your hard-earned cash. If you come across such a program most states have an agency designed to handle such internet fraud. Do everyone in internet marketing a favor and report fraudulent programs immediately.
You can make a name, and a profit, for yourself with the biggest selling market merchants as an affiliate. The big marketers, or merchants, offer marketing.educationeasy.net affiliate programs where you agree to put their products into the network. You draw customers to buy the products through your website. The merchants' marketing.educationeasy.net affiliate programs offer cash or gifts to you for your services in return for the orders. Some pay as little as 15% on a sale, while others pay up to 75% of the sales for customers who purchase through your theanxiolytic.com website.
But like any market, the digital venue as a marketplace is in constant change. Be ready to jump on the latest fads, market changes, and whims of consumers and you'll be able to prosper in the digital venue.
Copyright 2010 Richard Albright LLC.
Rich Albright's blog, "The Anxiolytic" features articles about people, family, business, government, politics, and everyday life. Visit theanxiolytic.com theanxiolytic.com to receive free e-books on a variety of subjects.
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